LANDROVER | MPC & TRAVLRR
LANDROVER DEFENDER LAUNCH
In a new sustainably conscious world without travel, CLICKON + Travlrr partnered with MPC to help Land Rover launch its new Defender - using remote production & CGI to deliver breathtaking new commercials without even sending a car to the location.
In partnership with MPC / Spark 44 our Automotive solution sourced production teams and managed the process of delivering location specific shots from Iceland using on the ground teams with the kit, capabilities and technical understanding to bring it to life.
Travlrr's role was to deliver all the live shots, plates for the idea and delivered to MPC for CG and post-production of the final spot in a cost-effective & sustainable way.
WHAT WE ACHEIVED
Delivery of all on-location footage using traditional and aerial photography through on-site, local teams.
Sourced and managed by Travlrr.
800% less CO2 than a traditional production shoot
40% more cost-efficient