Distribution, Sky AdSmart and Clearcast
Travlrr has a strong relationship with it’s approved distribution partners and can arrange seamless TV & VOD deliveries to stations and networks via Group IMD/Honeycomb including Sky AdSmart. For all broadcast copy there are technical requirements including Clearcast copy approval. This can effect timings and creative, so please consider these factors before commencing any production. These factors will need to be accounted for in your budget and timings. Travlrr can assist with any campaign management on behalf of it’s customers.
Travlrr and Sky AdSmart offer seamless TV advertising for businesses of all shapes and sizes
Sky AdSmart is the revolutionary approach to TV advertising fromSky which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.
With Sky AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on some of the nation’s favourite channels, but only to the precise audience they want.
Travlrr provide Sky AdSmart customers private access to our CreateTech platform. Empowering you to take control of your production. Search, review and brief curated production partners in an instant. Directly brief our curated local production partner to create content in the UK and Globally.
Clearance by Clearcast
In the UK, broadcasters aren’t allowed to show ads that are misleading, harmful or offensive. So before ads are shown, they need to be checked by Clearcast against the UK Code of Broadcast Advertising (the BCAP Code), which sets out what is and isn’t permitted. The process can take a minimum of a week to sometimes several weeks depending on the product and claims. If you do not have Clearcast approval your commercial will not air and you may miss airtime.